The AI that runsyour whole store

Analytics, live chat, email, CRM, ads, marketplaces and returns in one workspace, with an agent that works across all of it.

Net profit
€12,840
+8.4% vs prior 7 days
Revenue · 7 days
€48,210
+6.2% Excl. tax
Avg. order value
€86.40
−2.1%
Orders
558
Completed orders
Move €40 a day from TikTok Spark to Google brand search
TikTok returned 1.2× after refunds this week; Google brand returned 7.9×. Shifting budget lifts blended ROAS by about 0.4.
✓ Ad spend 3✓ Refunds 12✓ Orders 558
ApproveRejectApproved. Budgets updated on TikTok and Google.
TODAY
Trail Runner GTX size 42 runs out in 9 days
At the current pace you sell 64 more by Nov 1. Reordering 80 now covers the next 30 days.
✓ Stock 1✓ Forecast 1
Reply
Refunds on size 42 boots are up 2.4 times
Most mention “too small”. Adding a size note to the product page usually cuts these by half.
Vadour AIEsc to close
Net margin fell 3.1 points to 27.4%. The main driver is the AUTUMN20 code: coupon orders went from 38% to 61% of revenue, and three codes account for most of it.
✓ Orders 558✓ Discounts 3✓ Refunds 12
Last 7 days Ask about performance...
Inbox
OpenMineUnassignedClosed
Search name, email, message
J
🇩🇪 Jonas DietrichWelche Größe soll ich nehmen?
M
🇪🇸 Marta Ruiz¿Llega antes del sábado?
L
🇫🇷 Léa ChevalierMerci pour l’étiquette
T
🇬🇧 Tom SatoIs the 30L pack waterproof?
On the store now
?
Visitor from LyonShell Jacket L
Checkout
🇩🇪 Jonas DietrichOn the shop now, Alpine 2 Boot
View screenSuggest productTranslating
Welche Größe soll ich nehmen? Normalerweise trage ich 43.Translated: Which size should I take? I usually wear 43. · See original
I circled it on your screen: take the 44, they run half a size small.Translated to German · ✓✓
Alpine 2 Boot, size 44€189 · In stock
Added to cart
ReplyInternal note
Type / for saved replies
Send
Logged in to your shopYes
Looking atAlpine 2 Boot
Customer sinceMarch 2025
Last order#10377 · €129
Orders3
Live view, Jonas’s screen
NORTHWINDMenWomenHikingSale
Hiking bootsAlpine 2 Boot€189
4142434445
Add to cart

Waterproof leather, Vibram sole. Runs half a size small.

Jonas
‹ CampaignsFirst frost
1 Content2 Audience3 Review & send
Components
HeadingTextImageButtonProductsCouponDividerSpacerSocialLogo
Products
Recommended for each personTheir cartRecently viewedGoes with their orderBest sellers
Variables
{{first_name}}{{last_product}}
First frost is coming.
Hi Jonas, the trails are turning white. Here’s the kit we’d pack for you this winter.
Recommended for each person
Trail Pack 30L€119
Ridge Beanie€29
Shell Jacket€229
Shop the winter edit
Use FROST10 for 10% off until Sunday
Review & send
AudienceHiking, last order over 90 days2,184 people
SubjectFirst frost is coming ❄
Spam checkGood, 1.2 / 10
Send now
Delivered0
Opened0%
Orders0
Products
VadourNorthwind Outdoor

Connects to the tools your store already runs on

Your store runs on eight tools. None of them talk.

Analytics doesn’t know about refunds. The chat widget can’t see the order. The email tool has no idea what you earn on each product. So the numbers disagree and the follow-ups never happen.

001

Numbers that disagree

Meta says 4.2× ROAS, your bank says otherwise. Nothing counts refunds.

002

Customers in pieces

Their chats, orders, emails and visits live in four places, so nobody sees the whole person.

003

Work nobody gets to

Reorders, follow-ups, returns and listings wait until someone has a free afternoon.

Ask anything. It reads your real data.

Sales, margins, stock, ads, customers and conversations, answered in plain words with the working shown. Then it can act on the answer.

VadourNorthwind Outdoor

See what’s really happening in your store

Numbers you can trust, counted from your own orders and your own pixel, not from what the ad platforms claim.

True attribution, after refunds

Your own pixel and server-side events follow every visit to the order it became. ROAS is counted after refunds.

  • First-party tracking that waits for consent
  • Customer journeys across Meta, Google, TikTok and email
  • Five attribution models side by side
True ROAS, this month
0×
Meta reports 4.2×
Journey for order #48207
Meta ad, first visit
Google search, 3 days later
✉Email reminder
✓Order, €214

Forecasts you can plan stock around

Revenue for the next 30 days as a range, and a demand forecast for every product with the day it runs out.

  • Seasonality and holidays like Black Friday built in
  • Reorder points from your ERP stock and lead times
  • Costs and margins from Holded or your own ERP
Next 30 days, most likely
€0k
€188k to €241k in 8 of 10 outcomes
!
Trail Runner GTX 42Runs out in 9 days
Suggested reorder80 pairs
Morning brief, 06:00
Refunds on size 42 up 2.4×
Google CPC +31% on “trail shoes”
39 other metrics normal

Morning brief and reports

Every morning it checks your store and tells you only what moved. Any answer can become an Excel workbook with charts.

Competitor ads this week
Free returns, always
Built for the Pyrenees
2 for €99

Competitors

See what rivals advertise and get a brief for your own version.

Talk to every customer, wherever they write

Site chat and WhatsApp in one inbox, with the order, the cart and the whole customer history next to every message.

One inbox, any language

Shoppers write in German, French or Italian. You read and answer in yours, and they get the reply in theirs.

  • Site chat and WhatsApp Business together
  • Product cards that add straight to their cart
  • Replies reach them by email if they already left
Jonas DietrichWhatsApp, Munich
Ist die Shell Jacket wasserdicht?Translated: Is the Shell Jacket waterproof?
Yes, rated 20,000 mm. Perfect for mountain rain.Sent in German ✓✓
Shell Jacket, L€229
Added to cartOrder #10512

See their screen, point at the answer

Live view shows exactly what the shopper is looking at. Draw on their screen to show the right size or button.

  • Sees what they browse and what is in their cart
  • Pointer and pen that appear on the shopper’s screen
  • Suggest a product without leaving the chat
Jonas’s screenPen
NORTHWINDMenWomenHikingCart
Hiking bootsAlpine 2 Boot€189
4142434445
Add to cart
Free returns for 60 days
Jonas
You
Northwind support wants to see your screenThey’ll only see this tab, and you can stop anytime.
Not nowAllow
Take the 44, they run half a size small. I circled it for you.
Red bottle buyers, last 60 days
Bought: Trail BottleColour: redOrdered in the last 60 days
0customers, updating live

CRM and segments

Every order, chat, email and visit lands on the customer. Describe a segment in one sentence and it keeps itself up to date.

Out of hours
Is the 30L pack waterproof?
✉Your reply was emailed to Tom. He reopened the chat on his phone.

No lost chats

Replies follow shoppers by email, and the team is notified when nobody is online.

Bring customers back and sell more to each one

Email, your own store pages and your ads all work from the same customer record and the same margins.

One email, different for every person

Drag a product block into the editor and each customer gets their own picks: what they browsed, what is in their cart, what goes with their last order.

  • Drag-and-drop editor with your logo and colours
  • Campaigns, automated flows and signup forms
  • Revenue per email from real orders
MartaJonasLéa
NORTHWIND
First frost is coming, Marta.
Picked from what you bought last spring.
Shop the winter edit
Sent to 2,184 people
€0
in orders this week

Your store changes for each visitor

Banners, popups and recommendations that differ for a first visit, a returning customer and your best buyers. No theme edits.

  • Content blocks and offers per segment
  • Signup popups, flyouts and embedded forms
  • Recommendations on product and cart pages
northwind-outdoor.comFirst visitReturningBest buyers
Gear for the first frostFree returns until January
Best sellers
10% off your first orderJoin 18,000 hikers on our list

Flows and rules, written in one sentence

Describe what should happen and Vadour builds the flow. Marketing journeys like abandoned carts and win-backs, or store rules like alerting the team about a big refund. Every step stays editable.

  • Abandoned cart, welcome, win-back and post-purchase flows
  • Email, WhatsApp and on-site messages in one flow
  • Store rules: tag a customer, alert the team, pause an ad
WhenCart left, over €50
Wait4 hours
Email“Your cart is waiting”, with their items
Bought within 2 days?
YesThank-you and review request
No, WhatsApp10% off if margin stays above 30%
Live for 2,184 carts this month€0recovered
Suggested this morning
Move €40 a day from TikTok Spark to Google brand search. Blended ROAS +0.4.
ApproveDecline

Ads you approve

Meta, Google and TikTok in one view. Vadour proposes budget moves, you tap approve.

Studio, from your catalog
Merino for cold mornings
Shell Jacket, made for rain
Pack light. Go far.

Studio

Product shots and ad creatives made from your catalog, in your brand’s voice.

Hand off the busywork

Listings, returns, rules and compliance run on their own, and every step lands on the same customer and order.

Sell on marketplaces from one catalog

Edit a product once. Vadour translates the listing and keeps Amazon, Decathlon and Carrefour in sync with your store.

  • Amazon, Decathlon, Carrefour and other marketplaces
  • Vendor purchase orders to confirm in one place
  • Stock and prices synced from your store
Alpine 2 BootEdited once, 4 channels
Return #R-1042
Requested in the portal
Label sent
Scanned by GLS
Refunded €149

Returns and tracking

A branded returns portal and tracking page, with parcels that need attention flagged.

We use cookiesTo measure visits and show relevant ads.
RejectAccept
71% accept · 8 languages

Cookie banner

Consent in 8 languages with Google Consent Mode and a monthly cookie scan.

Works with the tools you already use

Your store, ad accounts, ERP, CRM and marketplaces sync into one record. Connecting takes about four minutes.

Vadour

One price for the whole store

Every plan includes the agent. Start with a 14-day free trial of Growth.

Starter

€39per month
  • Up to 500 orders a month
  • The AI agent and answers
  • Attribution and ROAS after refunds
  • Margin insights
  • 6 months of history
Choose Starter

Growth

€149per month
  • Unlimited orders
  • 5× more AI usage
  • Meta and Google spend and attribution
  • Excel reports from chat
  • Up to 3 competitors tracked
  • 24 months of history
Start 14-day trial

Pro

€399per month
  • Everything in Growth
  • High-volume AI usage
  • WhatsApp agent
  • Up to 5 competitors tracked
  • 5 years of history
  • Priority support
Talk to us

The things operators actually ask us

No-nonsense answers. If yours isn't here, email us.

How is this different from GA4, Looker Studio, or my store dashboard?

GA4 shows traffic. Your store dashboard shows orders. Looker Studio is a blank canvas you have to build yourself, with no ecommerce semantics, no attribution, and no proactive alerts. Triple Whale and Northbeam focus on ad attribution only and are Shopify-native. ERP AI tools like Holded only see costs and invoices, not your ad spend or UTM attribution. Vadour connects all of it and watches it continuously, so you get answers without building reports and alerts without checking dashboards.

Can it actually change things in my store, or only show me data?

Both. Vadour can edit product fields (translations, descriptions, prices) and publish listings to marketplaces like Decathlon, and it also monitors and reports on everything it doesn’t touch. Nothing is silent: every edit shows a before/after and is one click from undone, and nothing goes out to a marketplace or ad account without an explicit approve.

Does Vadour publish to marketplaces, not just my own store?

Yes. Vadour maps your catalog to a marketplace’s categories and required fields, resizes images, and keeps the listing live once you approve it. Decathlon and Sprinter are live today, with more Mirakl-powered operators rolling out.

Do I need a developer to install it?

No. Install the Vadour app from your store admin, connect it to your Vadour account, and the first sync starts. Most stores can get to their first answer without touching code.

What happens to my data? Is it GDPR-compliant?

Your data lives on EU-hosted infrastructure (AWS Frankfurt, eu-central-1). We don't sell it, we don't train shared models on it, and you can export or delete everything with one click. We store click IDs and order IDs, not shopper emails, names, or payment details.

How long until I see my first useful insight?

Most stores get a first useful answer after the initial sync, usually in the first session. The goal is not to show another dashboard; it is to answer one real operator question with evidence.

What if my store uses a custom theme or checkout?

The Vadour app hooks into standard order, cart, product, and customer events, not your theme. Custom themes and payment gateways work in most cases as long as your store's standard order-confirmed flow fires.

What's the catch on the 14-day trial?

Growth includes a 14-day trial: cancel anytime from Billing before it ends and you won't be charged. Starter does not include a trial. You subscribe at €39/mo plus applicable VAT from day one. After a Growth trial, your paid subscription continues until you cancel.

Let the agent run the busywork

Connect your store and get your first answers in minutes.